Branding without research?!
Branding is a customer based innovative process. Customers and their need are changing permanently. Who is our customer? The answer is not the same now and tomorrow. What he/she needs or wants? What he/she expects from us? These expectations are not just growing. They are changing and moving in different ways. Without a continues market research program, it is impossible to establish a strong branding system.

Defining a correct marketing strategy, understanding the competitor’s position, forecasting future technologies and owning fundamental information, all need regular and deep research on all imaginable sides of the business. All hidden points should be clear to create a real way to success.