Branding through Leadership
For the first step, a branding story needs a system. In this system we define elements which help us to achieve branding goals. Elements like “peoples”, “standards”, “machineries”, “materials”, “technologies” and so on. In the system we should define the relation between elements and provide resources to achieve elements and manage the relations. Management is the keyword because everything shapes its correct form under a powerful management. Let’s call this powerful management as Leadership. Branding without leadership is an “Impossible Mission”