Branding is acting straight and clear
Do you want grow a branding position? Grow the peoples of company from somewhere they are to a higher position. Grow they ideals, develope their knoledge and widen their insight. Sometimes change them to right persons and sometimes change the whole system if it is basically a mistake! Be brave to do the best if it is the close to madness, But be aware, never cross the boundry. Think sharp and act clear. Tell your peoples what exactly you want. Talk to them about your aims and youe expectations clearly.