7/03/2006

1st step
We began with peoples. We were looking for young designers. I think branding needs designers. They used to think different. I asked company for two indipendent offices. One in the factory with designers who are learning about manufacturing process and management requests and one outside with designers who provide conceptual ideas and make basic researchs. After long long arguments company accepted and at the time being I got it. Both offices are active and are doing different projects.